The following statement made by MATT CUTTS in this video interview with Leo Laporte prior to the launch of Penguin two in May 2013, below seemed to have caused confusion in the SEO community: "The previous iteration of Penguin would essentially only look at the homepage of a site. The newer generation of Penguin goes much deeper".
As Barry Schwartz rightly pointed out in this article, Penguin has always impacted an entire website and not just its home page. MATT CUTTS mention to Google looking at just the homepage of a website and going much deeper resigns, to Penguins link analysis of a domain.
Penguin one seemed to accept alone analyzed home page back-links to actuate whether an amends would be activated but Penguin two runs an added back-link contour assay on a page-by-page base and if a website does not accomplish the cut, a amends is applied.
Creative 301 redirects to abstain a page amends artlessly do not plan and would do added abuse than acceptable alleviation the basis could cause of the amends rather than the affection by charwoman up your spammy back-link contour and architecture superior links would drive in a abiding recovery.
As Barry Schwartz rightly pointed out in this article, Penguin has always impacted an entire website and not just its home page. MATT CUTTS mention to Google looking at just the homepage of a website and going much deeper resigns, to Penguins link analysis of a domain.
Penguin one seemed to accept alone analyzed home page back-links to actuate whether an amends would be activated but Penguin two runs an added back-link contour assay on a page-by-page base and if a website does not accomplish the cut, a amends is applied.
Creative 301 redirects to abstain a page amends artlessly do not plan and would do added abuse than acceptable alleviation the basis could cause of the amends rather than the affection by charwoman up your spammy back-link contour and architecture superior links would drive in a abiding recovery.
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